🥧 Roanoke, Indiana · Since a roadside stand in 2012

You deserve homemade.

The famous Sugar Cream Pie Filling Mix — her mother's secret family recipe. Just add liquid, and it tastes exactly like the pie people drive hours for.

Shop the pie mixes → Our story

PBS — “A Few Good Pie Places” Elite Eight · Coolest Thing Made in Indiana Nationwide shipping

A slice of golden sugar cream pie dusted with cinnamon on an ornate red plate — Signature Sugar Cream Pie

The pie mixes

Two flavors. One is a legend.

Each pouch makes one pie at home — no baking degree required. Just add liquid.

Signature

Slice of sugar cream pie with a flaky crust

Sugar Cream Pie Filling Mix

Silky, cinnamon-kissed, and impossibly smooth — the secret family recipe that started it all.

$10Just add liquid

Add to cart

Fan favorite Slice of chocolate cream pie topped with whipped cream and mint

Chocolate Cream Pie Filling Mix

Deep, rich chocolate cream in a tender crust. The sugar cream's decadent cousin.

$10Just add liquid

Add to cart

Both flavors Both Rolling Pin Bakehouse pie filling mix pouches side by side

Ships to your door

Order online — now shipping nationwide, coast to coast. Running a shop or market? Ask about wholesale & bulk.

NationwideWholesale

Where to buy →

🚚 Now shipping nationwide — plus wholesale for shops & markets. Prices shown are the current shop prices.

From a gravel-road pie stand

Real pies. Real Indiana.

What started as a roadside stand in Roanoke is now a full pantry of Hoosier favorites.

An overhead spread of about ten homemade pies including sugar cream, chocolate, apple, and crumb — The pie table — sugar cream, chocolate, apple, cherry crumb & more

A whole chocolate cream pie with whipped cream and chocolate shavings — Chocolate cream, whole

The chocolate cream pie mix pouch beside a finished pie and PIE letter blocks — Mix & result

Natalie Warner, owner of Rolling Pin Bakehouse, holding a sugar cream pie and a mix pouch — Natalie · owner & head baker

Our story

“I come from a long line of pie bakers. About 50 years ago my great-grandmother had a pie shop in the little town of Bippus, Indiana. That legacy has continued since.”

Natalie Warner started baking pies at age 12. In 2012, as a stay-at-home mom of four, she began selling them at a roadside stand on the gravel road in front of her home. The sugar cream pie — her mother's secret recipe — was, by a mile, the biggest seller.

In 2018 her husband had an idea: turn that famous pie into a mix families could make at home. After more than a year of R&D, she nailed it — the same decadent, silky pie, from a pouch. Along the way, the bakery was featured by Rick Sebak in the PBS documentary “A Few Good Pie Places.”

— Natalie, owner & head baker

As seen on

A little roadside stand that got noticed.

The recognition is real — and earned one silky pie at a time.

PBS · WQEDFeatured in Rick Sebak's national documentary “A Few Good Pie Places.”

Coolest Thing Made in IndianaReached the Elite Eight in the Indiana Chamber of Commerce tournament.

WISH-TV & Fox 59Featured on Indianapolis TV with Indiana Grown.

WANE-TV 15Spotlighted for the greater Fort Wayne audience.

My Indiana HomeFall 2022 “Made in Indiana” food feature.

Startup CPG & FoodbevyFeatured as the brand launched nationwide shipping.

Indiana Owned™ & a proud Indiana Grown member — family-owned in Roanoke.

What customers say

Sugar cream pie snobs, converted.

Real notes from real customers (first names, from the bakery's own review wall).

“I don't usually get too excited about Sugar Cream Pie, but yours was DELICIOUS! The only one I've ever had that was as good as my mom's!”

Katie

“My family & I are quite the sugar cream pie snobs — add crust and we're hard to impress. That sugar cream pie was so silky smooth, I just could not believe it!”

Janet

“Best sugar cream pie I ever laid a lip on!”

Audrey

“The six-hour drive and tolls each way is a small price to pay for the wonderful products you produce.”

Brenda

“Thanks again for making the Sugar Cream Pie on short notice. It made it safely to Milwaukee with me tonight — I'll be back on my next trip!”

Jarrett

Where to buy

Order online, or find us on a shelf.

Three easy ways to get your homemade fix.

Online

Shipped to your door

Order the mixes from the shop — now shipping nationwide, coast to coast.

In stores

Grocery & specialty shops

Stocked in markets and specialty stores across Indiana — from the Fort Wayne area statewide.

Wholesale

Stock our mixes

Shop owner or market vendor? We'd love a shelf. Bulk & wholesale available.

Get in touch

Wholesale, events & questions

Want to carry Rolling Pin Bakehouse, book us for an event, or just say hello? Send a note — or call (260) 918-3376.

This form is part of the mockup — on the live site it lands in the bakery's inbox.

A note from Intense Visions

Everything above is a redesign concept for your site.

Built from your real pies, your real story, and your real press — here's how rollingpinbakehouse.com could look, and what it would take to make it live.

Before → after

Same brand. Front and center.

Your current site works — it just hides your two best assets: the pie and the story. The redesign leads with both.

rollingpinbakehouse.com today

Screenshot of the current Rolling Pin Bakehouse website

The redesign

You're looking at it. ↑

Scroll back up — appetite-first hero, your story on the homepage, press you earned, and the shop up top instead of buried at the bottom.

Back to the top →

Story on the homepageThe Bippus-to-PBS heritage — your strongest asset — leads, instead of hiding on an About page.

Shop up topThe $10 mixes sit above the fold, not below a long store list and a heavy map embed.

Credibility surfacedPBS, “Coolest Thing Made in Indiana,” and Indiana Grown become visible trust signals.

On-brand & fastWarm red-and-gold palette from your packaging — no off-brand green — tuned for Google & mobile.

The proposal

Two ways to make it yours.

Estimates below — we confirm the exact number on a 15-minute call. Every plan keeps your shop selling.

All-in subscription

Fully done-for-you — nothing down.

$99/mo

$0 to start · 12-month minimum, then cancel anytime.

Custom redesign, built & launched for you
Hosting, SSL, backups, security & edits included
Your WooCommerce shop, kept & modernized
“Found on Google” local SEO built in

Start here →

Own-it build

One-time build, you own the site.

~$1,500 est.

+ a required care plan — recommended $49–59/mo for edits & updates (from $20/mo).

Custom redesign, one-time build
Estimate — adjusts up for the full store migration & product catalog
Care plan keeps it hosted, secure & monitored
Same local-SEO foundation

Talk it through →

How this compares

Local agencies: $3,000–$6,000 build Managed website services: $299–$450/mo Premium marketing firms: $1,100–$2,300+/mo

Found on GoogleLocal SEO, Bakery schema, fast Core Web Vitals — so “sugar cream pie mix” finds you.

Keep sellingYour WooCommerce shop carries over — no lost orders, no relearning.

Google Business ProfileWe set up / tune your profile — the biggest local-search lever.

Grow when readyReviews engine, wholesale portal, gift bundles & seasonal pages — phase two.

Figures are labeled estimates anchored to 2025–26 market rates, not a firm quote. Every build includes a care plan (min $20/mo) — hosting, SSL, backups & monitoring. Confirmed on a 15-minute call. Proposal by Intense Visions.

Timeline & next steps

What happens if you say yes.

Roughly two weeks from kickoff to launch — the exact pace depends on how fast we get your photos, product copy, and approvals.

Day 0

Kickoff call

15 minutes to confirm scope, plan & brand.

Week 1

Design & content

We finalize the direction and gather content.Needs: photos, product details, store list

Week 2

Build & review

We build it out; you get a review round.Needs: your feedback & approval

Launch

Go live

Point rollingpinbakehouse.com, migrate the shop, ship it.

Ongoing

Care & grow

Hosting, edits, updates, reviews & Google profile.

Three low-friction steps

Reply to Noah with a yes (or your questions).
We hop on a 15-minute call to confirm scope & plan.
We start — your redesigned site is live in about two weeks.

Your contact Noah Warner (260) 212-8313 noah.warner@intensevisions.com

Design reference

The system we'd build you.

Drawn from your packaging, your logo, and your sugar cream pie — a warm, homemade identity, made consistent.

Palette

Brick Gold Cinnamon Cream Cocoa

Type — Fraunces

Sugar Cream You deserve homemade a warm, old-style serif

Voice

Warm, folksy, proud-Hoosier Specific & true — Bippus, PBS, gravel road Corporate CPG jargon Overclaiming or invented awards

Brand mark

Your existing scalloped seal, kept — plus an optional simple monogram for tiny spaces (favicons, stamps), to refine together.

Components

Add to cart Just add liquid

Buttons, product cards, badges & the pie-crust scallop divider — one consistent kit.

Motif

The scalloped pie-crust edge — lifted straight from your seal — repeats as section dividers & card edges.